From computer software and smartphones to furniture purchases or buying a new pair of shoes, “try it before you buy it” isn’t just common sense, it’s a way-of-life for most shoppers
Let’s face it. No one likes to spend money on an item or service that turns out to be something completely different than what was promised or presented at the time of purchase. Whether you’re booking an overseas vacation or buying a new mobile phone application, most shoppers now expect to see what they’re getting for their money and digital video is one of the best ways to convert an online lead into a sale.
A recent case study by Internet Retailer found that “customers who view product videos are 85% more likely to buy than people who don’t view videos.” This is why businesses that use video to connect to their customers often see a massive return on investment for marketing dollars spent.
We’re sure you’ve seen or heard of at least one of the videos from Blendtec’s Will It Blend? campaign. If you haven’t, here is one of our favourites:
Launched in 2007, the video series, starring Blendtec CEO Tom Dickson, put a quirky and memorable human face to a blender company. It also helped position the brand as a fun, intertextual, online trendsetter.
Time after time, these videos prove that Blendtec blenders are so powerful that they can blend iPads, Justin Bieber merchandise, and Nike shoes. More importantly, these videos also transformed the company’s bottom line.
By 2009, Blendtec retail sales had increased by a reported 700 per cent over the course of a three-year campaign. And as of May 2012, the 119 videos featured on Blendtec’s YouTube channel have generated over 190 million views–incredible numbers for any type of viral success.
Whether you’re an emerging startup or an established corporation, online product demonstration videos are an incredible sales and brand awareness tool. YouTube is now the second largest search engine after Google and a carefully-planned video campaign has the potential to be shared by hundreds of millions of people.
If you’re interested in learning more about how a product demonstration videos could benefit your company, please contact us here or at firstname.lastname@example.org so we can learn more about your project needs and provide you with a quote.
(Blog by Sean Horlor and Steve Adams)